Work Force

JUAN CAMILO MONTANA (President of the Company)

Global Strategy Manager and co-director of the Beijing office. He has lived in China since 2006 when he founded JCR together with his partners.

Prior to his venture with JCR, he studied Business Administration at the Universidad de los Andes in Bogotá and continued his studies in the same field at the Beijing University of International Business and Economics, and the University of Macao. He completed his Certificate in Entrepreneurship at Boston University in 2002, which led him to work at Banco Superior in Colombia. He then served as an advisor for the internationalization strategy of Kokoriko, a major fast food chain company in Colombia and Florida.

Mr. Montana is a native Spanish speaker, fluent in English and advanced Mandarin Chinese.


She is the General Manager of the company since 2018. She has two professional degrees, International Business Administration and Marketing; Specialist in International Trade Management from the Military University of Colombia, with extensive knowledge in practices and procedures in trade, logistics and operations.
She is certified in business English by the British Council and basics of Mandarin.

Her work experience began in the Colombian Ministry of Foreign Affairs, assisting Colombian nationals in other countries.

She worked for four years in the Colombian office of the JCR Consulting company, as Director of Operations. She moved to China in 2015 where she remained for three years, working as an advisor to Latin American companies in negotiations with Asia, as director of international trade within the same company.

After her return to Colombia, she has carried out additional activities such as teaching and has been in charge of the expansion of the company and the development of new products.

JUAN SEBASTIAN GARCIA (Head of international logistics and Commercial Director for adhesive tapes and stretch film)

Professional in International Relations from the Universidad del Rosario, specialist in International Trade from Georgetown University and graduated with honors (Magna Cum Laude) from the Master in International Trade from the Sergio Arboleda University. Juan Sebastián has accumulated experience in the productive sector through the promotion of exports of Colombian products to the Chinese market and supporting Latin American companies in increasing the efficiency of their supply chains through the search and selection of suppliers, audits, pre-shipment inspections, purchase procedures and logistics operation. Additionally, in the public sector he served as an officer attached to the Colombian Embassy in China.

He has been linked as a professor and guest at the Sergio Arboleda University, the Uniagustiniana, the Universidad del Valle de México, the Universidad Siglo XXI, the Universidad César Vallejo and the Universidad Del Valle de Atemajac.
Finally, he has developed complementary academic studies with the World Trade Organization and the University of Nebraska. And English, French and Mandarin language studies.

ARMANDO MORALES NOCUA (Financial Director)

Business Administrator from the Pedagogical and Technological University of Colombia, Specialist in Marketing and Finance, University Professor for ten years in Boyacá. He served as Marketing Manager for Comfaboy, Regional Sales Manager for Casa Luker and National Sales Manager for Avícola Triple A prior to joining JCR Pack.

LAURA VALENTINA RAMIREZ CARRANZA (International Trade Coordinator)

International Business Professional from the Agustinian University, with knowledge in customs procedures, planning, foreign exchange market, import and export management and analysis. She is in charge of processing purchase order requests, document review, and process follow-up. Prior to joining her with JCR PACK, her experience has been in customs agencies and a multinational.