Work Force

JUAN CAMILO MONTANA (President of the Company)

Global Strategy Manager and co-director of the Beijing office. He has lived in China since 2006 when he founded JCR together with his partners.

Prior to his venture with JCR, he studied Business Administration at the Universidad de los Andes in Bogotá and continued his studies in the same field at the Beijing University of International Business and Economics, and the University of Macao. He completed his Certificate in Entrepreneurship at Boston University in 2002, which led him to work at Banco Superior in Colombia. He then served as an advisor for the internationalization strategy of Kokoriko, a major fast food chain company in Colombia and Florida.

Mr. Montana is a native Spanish speaker, fluent in English and advanced Mandarin Chinese.


She is the General Manager of the company since 2018. She has two professional degrees, International Business Administration and Marketing; Specialist in International Trade Management from the Military University of Colombia, with extensive knowledge in practices and procedures in trade, logistics and operations.
She is certified in business English by the British Council and basics of Mandarin.

Her work experience began in the Colombian Ministry of Foreign Affairs, assisting Colombian nationals in other countries.

She worked for four years in the Colombian office of the JCR Consulting company, as Director of Operations. She moved to China in 2015 where she remained for three years, working as an advisor to Latin American companies in negotiations with Asia, as director of international trade within the same company.

After her return to Colombia, she has carried out additional activities such as teaching and has been in charge of the expansion of the company and the development of new products.

DAVID BENAVIDES LOPEZ (Director of Foreign Trade)

Professional in International Trade from the Universidad Cooperativa de Colombia, specialist in OSH. David has accumulated experience in the Customs sector Coordinating import and export operations with large clients in different customs agencies, such as Aviatur customs agency, Almaviva customs agency, Cointer customs agency among other customs agencies with OEA certification, providing support in the value chain that allows this certification to continue.

Currently Linked to JCRPACK In charge of Advice on purchase order requests, documentation review, and monitoring of processes and customer service.

ARMANDO MORALES NOCUA (Financial Director)

Business Administrator from the Pedagogical and Technological University of Colombia, Specialist in Marketing and Finance, University Professor for ten years in Boyacá. He served as Marketing Manager for Comfaboy, Regional Sales Manager for Casa Luker and National Sales Manager for Avícola Triple A prior to joining JCR Pack.

LAURA VALENTINA RAMIREZ CARRANZA (International Trade Coordinator)

International Business Professional from the Agustiniana University, with knowledge in customs procedures, planning, exchange market, import and export management. Oriented to the search, negotiation and management of new strategic alliances.

Prior to joining her with JCR PACK, her experience has been in customs and multinational agencies.